It’s been a while since I posted about this topic, but a recent discussion brought it to mind. Independent authors are very much like out-of-the-way restaurants. You know the kind – they can’t afford to be in a prime location, the food critics aren’t likely to know about them, and they aren’t going to have a robust advertising budget to blanket their target market. Yes, social media is a tool, but if you’ve never tried to actually use social media for promotion, you will find that what marketers will happily point to as successful campaigns usually equally ignore those that fall flat. The simple fact is word-of-mouth combined with actual quality are still the best ways for any “unknown” to become known
Book reviews, even if they are only a few words, on Amazon, Good Reads, or whatever you’re preferred on-line book seller is continues to be especially important to little-known authors. People can find a lesser-known author through various means, but when they do, their question is – “Why should I take a chance on this?”. As most of us know, the description of a book only gets you so far. When they see positive reviews though, that can make a difference in taking a chance on an unfamiliar author. You hope the outcome is a new fan who then helps spread the word.
The downside of course is people can and certainly do post negative reviews; some of which can be painful. It’s part of the life of an author to accept this risk and read those reviews to see if there is a valid point. There is a saying, although I don’t know who to attribute it to, of something like, “No two people ever read a book in the same way.” I have been quite surprised over the years when speaking to groups to have characters or scenes interpreted in different ways than I intended. It too, is something you learn as an author.