A Rousing Success…..

The big dive trade show we are at is set up like most with a mix of exhibits, seminars, and different programs. I had submitted Richie Kohler as a speaker even though he fell into the “other” category compared to the industry/business side. Marketing, inventory management, etc., are all unquestionably vital to business. He crafted his presentation, “Forty Years of Shipwreck Exploration”, to speak to the “heart and passion” of diving which is at the core of the business since other than the industrial/engineering aspect, it is absolutely a discretionary expenditure for people. If you can’t spark and retain the passion for diving, the business dissolves.

We had no input as to when he was to be scheduled though and the show planners put him into the 8:30 a.m. slot this morning. Considering that two of the largest social events were last night, there was a fair question about how many people would show up. He was set up in the large room although I hadn’t checked to see how many seats were available. When I arrived a few minutes after 8:00 to coordinate a couple of last minute details, there were already a few people seated. As the room filled to capacity, more squeezed in. It was a long presentation of a little more than an hour while Richie took everyone from his beginning days of teen-aged diving through his numerous transitions of both advances in technologies and opportunities he had never dreamed of coming his way.  Spontaneous applause broke out twice when he touched on subjects of special poignancy. The only way to describe the morning was indeed as a rousing success. By the way, even though we chronicled many of his adventures in Mystery of the Last Olympian: Titanic’s Tragic Sister Britannic, his website of http://www.richiekohler.com has far more than we included.

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